About Us
A tenured leader in the contract furniture industry for over twenty years specializing in marketing and change agent initiatives, Georgy Olivieri, LEED Accredited Professional, Kellogg MBA, founded GO Initiatives, a certified WBE, in 2007.
Experienced leading successful corporate initiatives within large manufacturers, Teknion, Haworth and Kimball Office, GOi is recognized for an established track record. The consultancy has demonstrated results through; building C-suite consensus for change, analysis of customer aspirations, establishment of the baseline, assessment of opportunities for competitive advantage, anticipation of new trends and pending legislation, proposal of corporate strategy with implementation plans, and creation of internal/external marketing initiatives.
GOi services diverse clientele including manufacturers and service organizations. Extensive experience in the built environment includes interior design, sustainability, and green buildings.
Design process drives her problem-solving approach to business issues while business strategy leads to unique practical solutions. This process has developed rare niche opportunities by translating marketing, sales, and sustainability initiatives into successful and measureable avenues for enhanced business performance.
Our service portfolio is designed to add value to business, including:
- Stakeholder engagement
- Identification of your unique competitive advantage
- Strategy focused on your people, products and processes
- Employee education
- Creation of distinct marketing messages and multimedia communications
- Communications plans and PR
- Energy audits
- Facilitation of LEED green building initiatives
Testimonials
Georgy Olivieri is a thought leader in our industry.
-Nila Leiserowitz,
Managing Director, Gensler
When Georgy and I worked closely together on one of the first Silver LEED projects in Texas back in 2000, little was known about the USGBC or LEED. But she led the company we worked for, Teknion, to become the first to achieve GREENGUARD Certification for indoor air quality of all products and establish their reputation for sustainability business practice in the industry.
-Donna Powell,
Senior Sales Associate, Knoll
